Search Engine Optimization (SEO) Consulting & Services

Search Engine Optimization – You can’t set it and forget it!

So, you have worked with us on your structured product data and your website architecture.  You are seeing the gains, but are hoping to set it and forget it for a while.  Unfortunately, Search is ever evolving as the algorithms figure out better what motivates your customers to buy. 

Once the technical foundations have been laid, continuous optimization of product and category landing pages is necessary to keep you up to date as new tactics emerge and older ones become redundant.   We help your website SEO strategy stay current by implementing the latest best practices and measuring performance results against agreed on KPIs.

Experience:

Once the technical foundations have been laid, continuous optimization of product and category landing pages is necessary to keep up to date as new tactics emerge and older ones become redundant.   We help your website SEO strategy stay current by implementing best practices and measuring performance results against agreed on KPIs.  Our GA team has been active users of Google Analytics since its inception. We also have SEO Professional Certification.  

Execution:

Set up Weekly, Monthly and Semi-Annual and Annual Task lists

Some of the KPIs to monitor:

• Traffic/Sessions
• Average Order Value
• Revenue
• Revenue per Session
• Checkout Funnel
• Returning vs New Visitors
• Site Speed
• Attribution
• Paid Search/Adwords

Set up Executive and Management Dashboards

Excellence:

Search Metrics Professional Certification
Luna Metrics Certification – 101, 201, 301

“BrandNexity – we help companies continually monitor their SEO performance in the ever changing world of Search. “