- April 30, 2019
- Posted by: Russell Wollam
- Category: Retail Trends
FOR IMMEDIATE RELEASE
For additional information, contact:
Chris Duggan, CEO BrandNexity Commerce Group, Inc.
Phone: (571) 200-2201 / Email: chris.duggan@brandnexity.com
https://bxy.wpengine.com
Manassas, VA – April 30, 2019 – BrandNexity Commerce Group, Inc is pleased to announce its acquisition of the Bit of Britain and Tack of the Day e-commerce websites, along with their associated social media channels. Both will become part of the new and exciting EquiShopper Network of Equestrian Marketplaces launching Fall 2019.
WELCOME TO EQUISHOPPER – LAUNCHING FALL 2019
The first uniquely Equestrian marketplace. We provide the ultimate equestrian lifestyle shopping experience connecting equestrians with the products and services they desire with an engaged community of authoritative experts and resources to support their passion. Commerce + Context + Community
Commerce + Authoritative Content = A Marketplace for Today’s Consumer
While Equestrians can shop on leading platforms like Amazon, eBay, and more, these general platforms do not understand their specific needs – for themselves, their horses, or their sport. When it comes to our sophisticated sport, these e-commerce platforms are not designed to collect & highlight detailed product information, allow for comparison to similar products, publish expert advice on how to choose and use products, or capture the essence of equestrian community.
BIT OF BRITAIN
Bit of Britain will always be associated with John Nunn and the eventing community. Brand participants with the EquiShopper marketplace will be able to have all their eventing products listed and marketed on the Bit of Britain micro-marketplace as well. The Bit of Britain micro-marketplace launches immediately and will be re-platformed shortly after with upgraded technology and website design.
TACK OF THE DAY
Tack of the Day is the original equestrian closeout e-commerce website and appeals to the price conscience equestrian looking for great deals. The Tack of the Day micro-marketplace will offer brands a place to feature their entire product closeout lists at prices and margins controlled by them. Closeout products featured will reach a targeted demographic that has proven itself to be deal driven.
Tack of the Day also launches immediately and will be re-platformed in the months to come featuring upgraded technology and an updated website design.
BRANDNEXITY
We know and respect this industry immensely, therefore, it will not come as a surprise to many of you that Kathy Dando – who previously held roles as Publisher of Practical Horseman and Associate Publisher of Dressage Today – has come on board to head up our EquiShopper Network of Equestrian Marketplaces team. She will be reaching out to brands to join the EquiShopper marketplace along with the
Bit of Britain and Tack of the Day micro-marketplaces. If you are interested in higher margins, the acquisition of customer data, improved & clean product data, cross-category Business Intelligence (BI) and the ability to upgrade the data you provide your retailers – then you will want to hear more.
Contact Kathy at kathy.dando@equishopper.com .
About BrandNexity Commerce Group, Inc.: BrandNexity is an eCommerce consulting and services company. We specialize in helping brands take advantage of exploring and pursuing digital, direct-to-customer opportunities while mitigating cross-channel conflict and showcasing their retailers. For more information visit https://bxy.wpengine.com or call (571) 200-2201.